Brian Watson & Co - database solutions

Home Sales & Letting Direct Database Solution

Home Sales & Letting Direct Ltd commenced an alternative means of selling and letting property. The company believed that most of the administration could be conducted over the phone and that the vendor should benefit from immediate promotion of their home at a low fixed price rather than the usual delays in getting to market and high costs associated with traditional Estate Agency methods.

The company was promoted via multimillion leaflet campaigns, yellow pages and the web. Clients paid a single fee of £195 all inclusive to have their property promoted on a "Hold until Sold" basis. This fee included Full Colour brochures, For Sale / To Let sign, web based promotion and call centre support and enquiry facility.

The system was designed to facilitate the rapid collation of basic data and therefore immediate promotion of the property. On completion of the database templates the property was immediately visable on the web and call centre staff receiving enquiries from prospective purchasers could start passing on details of that home. The client later returned photographs and detailed descriptions to enable the brochure to be published. Copies of which could be downloaded from the web in PDF format or mailed to interested purchasers by the call centre.

Sadly the public did not respond in the volume achieved during the initial trials and despite successfully selling over 300 homes in the first few months the business ceased trading because the cost of leaflet distribution was exceeding the sale income.

We are nevertheless proud of this early piece of work. Completed in November 1998, systems and concept design by Brian Watson, Visual Fox Pro programming by Paul Arbuckle assisted by Justin Elia. The following images show the process of entering a sale from a new caller. This process took about 10 minutes to complete and within minutes of finishing the call prospective buyers could be gaining information about this new offering.

Brian Watson & Co provide: Dynamic web design, Content management, Electronic Commerce, EC, Ecommerce solutions, B2B, B2C, e-Business strategy, e-Business marketing, Information Communication Technology Specialists, Software Development, Systems Analysis, Database Design, Computer Training, Network Security, Technical Support, Ecommerce Consultancy, Ecommerce Software, E-Security, Hardware Services, Internet Access Provision, Website Design, Web applications, Intranet, Extranet, hosting, Domain name administration, Website redesign, Website maintenance, Email, Directory submission, Internet access, IT systems support, IT systems security, Systems integration, System design, Microsoft Office applications, Computer sales/repair, Computer maintenance/support, Communications/networking, Communications/networking installation, Communications/networking support, Sales, Support, Bespoke development, Integration, Graphic design, Marketing, Project management




Home Sales & Letting Direct Database Solution Home Sales & Letting Direct Ltd commenced an alternative means of selling and letting property. The company believed that most of the administration could be conducted over the phone and that the vendor should benefit from immediate promotion of their home at a low fixed price rather than the usual delays in getting to market and high costs associated with traditional Estate Agency methods. The company was promoted via multimillion leaflet campaigns, yellow pages and the web. Clients paid a single fee of £195 all inclusive to have their property promoted on a "Hold until Sold" basis. This fee included Full Colour brochures, For Sale / To Let sign, web based promotion and call centre support and enquiry facility. The system was designed to facilitate the rapid collation of basic data and therefore immediate promotion of the property. On completion of the database templates the property was immediately visable on the web and call centre staff receiving enquiries from prospective purchasers could start passing on details of that home. The client later returned photographs and detailed descriptions to enable the brochure to be published. Copies of which could be downloaded from the web in PDF format or mailed to interested purchasers by the call centre. Sadly the public did not respond in the volume achieved during the initial trials and despite successfully selling over 300 homes in the first few months the business ceased trading because the cost of leaflet distribution was exceeding the sale income. We are nevertheless proud of this early piece of work. Completed in November 1998, systems and concept design by Brian Watson, Visual Fox Pro programming by Paul Arbuckle assisted by Justin Elia. The following images show the process of entering a sale from a new caller. This process took about 10 minutes to complete and within minutes of finishing the call prospective buyers could be gaining information about this new offering.
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Last altered Friday, 13 January, 2006 © Brian Watson & Co. 2000-2006
Brian Watson & Co provide: Dynamic web design, Content management, Electronic Commerce, EC, Ecommerce solutions, B2B, B2C, e-Business strategy, e-Business marketing, Information Communication Technology Specialists, Software Development, Systems Analysis, Database Design, Computer Training, Network Security, Technical Support, Ecommerce Consultancy, Ecommerce Software, E-Security, Hardware Services, Internet Access Provision, Website Design, Web applications, Intranet, Extranet, hosting, Domain name administration, Website redesign, Website maintenance, Email, Directory submission, Internet access, IT systems support, IT systems security, Systems integration, System design, Microsoft Office applications, Computer sales/repair, Computer maintenance/support, Communications/networking, Communications/networking installation, Communications/networking support, Sales, Support, Bespoke development, Integration, Graphic design, Marketing, Project management